- Category
- Structured data and entities
- Level
- Intermediate
- Also called
- Schema markup
- Vocabulary
- schema.org
- Recommended format
- JSON-LD
- Enables
- Rich results and clearer understanding
- Check it free
- Schema Checker
What is structured data?
Search engines are good at reading text, but structured data removes the guesswork. It labels facts explicitly: this is an Organization named Acme with this logo; this is a Product that costs 4,999 rupees and is in stock; this Article was written by Priya Sharma and updated on this date.
<script type="application/ld+json">
{ "@context": "https://schema.org", "@type": "Organization",
"name": "Acme", "url": "https://acme.com", "logo": "https://acme.com/logo.png" }
</script>Why it matters
- It makes pages eligible for rich results such as review stars, prices and event dates.
- It helps search engines and AI systems connect your pages to the right entity.
- It states facts consistently, which reduces errors in how you're described.
Best practices
- Use the most specific type that fits the page.
- Include Google's required properties, then the recommended ones.
- Mark up only information visible on the page.
- Validate your markup and fix errors.