Answer Engine Optimization
Become the answer AI assistants give
Your buyers now ask ChatGPT, Gemini, Perplexity and Claude what to buy. AEO makes sure those answers name your brand, describe it the way you want and link to your site.
Why good brands get left out of AI answers
Ranking on Google does not mean an assistant will recommend you. Answer engines choose differently.
AI can't place your brand
Assistants recommend entities they understand. If your brand is described inconsistently across the web, models don't know what you do or who you're for.
Pages don't answer the question
Answer engines quote pages that answer clearly in the first lines. Pages written only around keywords rarely get quoted.
The sources AI trusts skip you
Assistants lean on review sites, lists, forums and publications. If you're missing there, a competitor fills the answer.
Nobody is measuring it
Rank trackers can't see AI answers, so most brands don't know if they are recommended, ignored or described wrongly.
How we do it
We treat AI answers like a channel: measured first, then improved, then tracked every week.
AI visibility baseline
We ask ChatGPT, Gemini, Perplexity, Claude and Grok the questions your buyers ask, and record who gets named, how you're described and which sources are cited.
Entity foundation
Organization, product and FAQ schema, consistent profiles and clear About pages, so models can identify your brand and what it offers.
Answer-ready content
We rewrite and build pages that answer buyer questions up front, with facts, comparisons and FAQs that assistants can quote.
Citations where AI looks
We earn mentions on the review sites, lists, forums and publications the assistants already cite in your category.
Weekly Share of Model
We rerun the question set every week and report how often each assistant names you against competitors, and how it describes you.
What's included
- AI visibility baseline across ChatGPT, Gemini, Perplexity, Claude and Grok
- A buyer question set for your category
- Entity and schema implementation
- Answer-ready page rewrites and FAQ content
- Citation and digital PR plan aimed at the sources AI cites
- An AEO content pipeline, from question research to published answers
- Everything in our SEO service, because AEO builds on it
- Weekly Share of Model and sentiment report in Glass Box
What we report
- Share of Model
- How often each assistant names you for your buyer questions, against competitors.
- Citations
- Which of your pages the assistants link to, and which outside sources mention you.
- Accuracy and sentiment
- Whether answers describe your brand, products and pricing correctly and favourably.
- AI referral traffic
- Visits and leads that arrive from chatgpt.com, perplexity.ai, gemini.google.com and others.
Every change and result is visible in your Glass Box workspace as it happens.
- Citations on ChatGPT
- 450+
- Revenue
- ₹25L
- Days
- <45
450+ citations on ChatGPT and ₹25 lakh in revenue, in under 45 days. We didn't expect AI search to pay off this fast. Thryv Studio made it happen.
AEO got us cited in ChatGPT fashion queries, NLP keywords exploded traffic 2x monthly, and agent audits fixed site speed overnight. Now we're not just visible—we're the AI-recommended choice for sustainable style.
Frequently asked questions
What is Answer Engine Optimization (AEO)?
AEO is the work of getting your brand named, described correctly and cited when people ask AI assistants like ChatGPT, Gemini, Perplexity and Claude for recommendations. It combines entity building, answer-ready content and citations on the sources those assistants trust.
How is AEO different from SEO?
SEO earns positions in a list of links. AEO earns a place inside the answer itself. The foundations overlap, which is why our AEO service includes full SEO, but AEO adds entity work, question-led content and citation building.
Can you guarantee ChatGPT will recommend us?
No one can, because each model decides its own answers. We improve the signals models rely on and measure the result every week, so you can see exactly how your visibility changes.
Which AI assistants do you optimize for?
ChatGPT, Google Gemini and AI Overviews, Perplexity, Claude, Grok and Microsoft Copilot. We track the ones your buyers actually use.
How do you measure AEO results?
With Share of Model: we ask each assistant a fixed set of buyer questions every week and record how often you're named, how you're described and which sources are cited, next to your competitors.
Does AEO replace SEO?
No. Assistants still draw on well-structured, authoritative websites, so strong SEO makes AEO work. Our AEO service includes our full SEO service.
See what AI says about your brand today
Run the free check: we ask the assistants your buyers use and show you where you stand.