- Category
- Search and keywords
- Level
- Beginner
- Examples
- AI Overviews, featured snippets, local pack, PAA, videos
- Earned through
- Content format, structured data and relevance
- Check it free
- Schema Checker
What are SERP features?
SERP features are the parts of a results page that aren't plain blue links. Common ones include:
- AI Overviews: AI-written summaries with cited sources.
- Featured snippets: an answer quoted from one page.
- People also ask: expandable related questions with short answers.
- Local pack: a map with three local businesses.
- Knowledge panel: facts about an entity, shown beside the results.
- Rich results: results enhanced with stars, prices, images or other details from structured data.
- Image, video and news results.
Why they matter
Features take space and attention from standard results. Winning one can put a page above the first organic result.
How to win them
- Check which features show for your target queries.
- Match the format: a concise definition for snippets, a clear list for "how to" queries, video for visual tasks.
- Add structured data where a rich result exists for your content type.
- For local features, keep your Google Business Profile complete.