Local SEO · Beginner

Local pack

The local pack is the map and short list of nearby businesses Google shows for searches with local intent, such as "plumber near me". Being in it is often worth more than ranking first in the organic results below.

By Thryv StudioUpdated

Category
Local SEO
Level
Beginner
Also called
Map pack
Shows
Usually three businesses and a map
Driven by
Relevance, distance and prominence

What is the local pack?

For local searches, Google shows a map with a small set of businesses above or among the regular results, with ratings, hours and buttons to call or get directions. The listings come from Google Business Profiles.

How to get in

  1. Complete and verify your Google Business Profile.
  2. Choose accurate categories.
  3. Build a steady stream of genuine reviews.
  4. Keep NAP details consistent across the web.
  5. Strengthen your website's local relevance.

Frequently asked questions

Why does my ranking change as I move around?

Distance from the searcher is a major factor, so results differ by location.

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