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Google review request templates

Add your business name and review link and get ready-to-send review requests for text, WhatsApp, email and in person, plus a polite reminder. Every template follows Google's review rules.

Text message or WhatsApp

Hi {customer}, thanks for choosing {business}! If you have a minute, a quick Google review would really help us: {link} Thank you! {sender}

Short text message

Thanks for visiting {business}, {customer}! Would you review us on Google? {link}

Email

Subject: How did we do, {customer}?

Hi {customer}, Thank you for choosing {business}. We hope everything went well. Would you take a minute to share your experience on Google? Your review helps other people find us and tells us what we're doing right, and what we could do better. Leave a review: {link} Thank you, {sender} {business}

Email (professional)

Subject: A quick request from {business}

Dear {customer}, Thank you for working with {business}. Feedback from clients like you helps us improve and helps others decide whether we're right for them. If you're willing, please leave a short review on Google: {link} It takes about a minute. Thank you for your time. Kind regards, {sender} {business}

Asking in person

"I'm really glad this went well. We're a small business, and Google reviews make a big difference to us. Would you be willing to leave one? I can send you the link by text so it only takes a minute."

Friendly reminder (send once)

Subject: Still happy to hear from you, {customer}

Hi {customer}, just a gentle reminder in case our last message got buried. If you have a moment, we'd love your review on Google: {link} No worries if not, and thanks again for choosing {business}. {sender}

Receipt, invoice or card note

Thank you for choosing {business}! Loved the experience? Tell others on Google: {link}

What you get

Text, WhatsApp and email templates for asking customers for Google reviews.

  • Short messages for SMS and WhatsApp, with your review link
  • Emails with subject lines, in a friendly or professional tone
  • A script for asking in person, and a follow-up reminder
  • Google's rules for asking for reviews, so you stay on the right side of them

Frequently asked questions

When is the best time to ask for a review?

Soon after a good experience: right after a service is finished, a delivery arrives or a customer thanks you. A reminder a few days later is fine; more than one is too many.

Can I ask only happy customers?

No. Google doesn't allow review gating, where you screen customers and invite only those likely to be positive. Ask everyone the same way.

Should I reply to reviews?

Yes, to both good and bad ones. A short, specific thank-you or a calm, helpful answer to a complaint shows future customers you listen.

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