Local SEO · Beginner

Google Business Profile

Google Business Profile is the free listing that controls how a business appears in Google Maps and local search results: its name, category, hours, photos, reviews and contact details.

Category
Local SEO
Level
Beginner
Also called
GBP, formerly Google My Business
Cost
Free
Formerly
Google My Business (renamed 2021)
Needs
Verification of the business

What is a Google Business Profile?

It's the panel that appears when someone searches your business name, and the listing that shows in the map pack for local searches. You claim and verify it, then manage your information, photos, posts and review replies.

Best practices

  1. Choose the most accurate primary category, plus relevant secondary ones.
  2. Complete every field: hours, services, attributes, description.
  3. Add real photos and keep them current.
  4. Ask every customer for a review and reply to them.
  5. Keep details identical to your website and directories.

Frequently asked questions

Can I add keywords to my business name?

No. Google's guidelines require your real business name. Adding keywords can get the listing suspended.

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