- Category
- Local SEO
- Level
- Beginner
- NAP
- Name, Address, Phone
- Also helps
- AI assistants describe you correctly
- Check it free
- Schema Markup Generator
What is NAP consistency?
Search engines cross-check your business details across the web. When your address is formatted differently, your old phone number lingers on a directory, or a site uses a former name, that creates doubt about which details are right.
How to fix it
- Decide the exact official format of your name, address and number.
- Update your website, Business Profile and structured data first.
- Correct major directories and industry listings.
- Update everything when you move or change numbers.