Structured data and entities · Intermediate

sameAs

sameAs is a schema.org property that lists the official profiles and pages that represent the same entity, such as your LinkedIn, X and Instagram accounts or Wikipedia page, so search engines tie them together.

By Thryv StudioUpdated

Level
Intermediate
Used in
Organization and Person schema
Value
A list of full profile URLs

What is sameAs?

"sameAs": [
  "https://www.linkedin.com/company/acme",
  "https://x.com/acme",
  "https://www.instagram.com/acme"
]

It says: these pages are all the same organization (or person). That helps search engines and AI systems connect your website to your profiles and to mentions of you elsewhere.

Best practices

  1. List only official profiles you control, or authoritative pages about you.
  2. Use full URLs.
  3. Keep them current when profiles change.

Frequently asked questions

Does sameAs help with brand name confusion?

Yes. When your name is similar to another company's, clear sameAs links and consistent facts help systems tell you apart.

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