Measurement · Beginner

Impressions

In Search Console, an impression is counted when a link to your site appears in search results a user sees. Impressions show visibility even when nobody clicks.

By Thryv StudioUpdated

Category
Measurement
Level
Beginner
Counted when
Your result appears on a results page that's loaded
Used with
Clicks, to calculate CTR

What are impressions?

Each time your page appears in a user's search results, Search Console counts an impression, whether or not they scroll to it or click. Rising impressions usually mean your pages rank for more searches or rank higher.

How to use them

  • Queries with high impressions and low clicks are opportunities: improve the title and description, or the ranking.
  • Falling impressions for a page can signal content decay or lost rankings.

Frequently asked questions

Do impressions count if my result is far down the page?

Generally yes, if it's on the page of results that was loaded.

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