Measurement · Beginner

Google Search Console

Google Search Console is Google's free tool for site owners. It shows which searches your pages appear for, clicks and impressions, indexing status, errors and links, and lets you submit sitemaps.

Category
Measurement
Level
Beginner
Also called
GSC
Cost
Free
Data history
16 months of search performance
Formerly
Google Webmaster Tools
Check it free
Sitemap Generator

What is Google Search Console?

Search Console is how Google reports on your site: which queries show your pages, how often they're clicked, which pages are indexed or excluded and why, Core Web Vitals, structured data issues, manual actions and security problems. You verify ownership of your site to use it.

Key reports

  • Performance: queries, pages, clicks, impressions, CTR and position.
  • Pages: what's indexed and why other pages aren't.
  • Sitemaps: submitted sitemaps and their status.
  • Core Web Vitals: real-user speed data.
  • URL Inspection: how Google sees a single URL.

Frequently asked questions

Does Search Console show AI Overviews traffic?

It's included in the overall web search data, without a separate filter.

Is there a Bing equivalent?

Yes, Bing Webmaster Tools, which also matters because Bing feeds Microsoft Copilot.

Browse the glossary

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