- Category
- AI search
- Level
- Beginner
- Measured by
- Mentions, citations and accuracy across assistants
- Main metric
- Share of Model
- Check it free
- AI Visibility Check
What is AI visibility?
AI visibility describes a brand's presence inside AI-generated answers. It has three parts: whether the brand is mentioned when buyers ask about its category, whether its pages are cited as sources, and whether what the assistant says about it is accurate.
It's the AI-search counterpart of organic rankings. Where SEO asks "where do we rank?", AI visibility asks "do the assistants name us, and what do they say?"
How to measure it
- Write a fixed set of questions buyers ask about your category, plus direct questions about your brand.
- Ask them across the assistants your buyers use, on a regular schedule.
- Record whether you're named, where in the answer, who else is named, and which sources are cited.
- Track the trend, because single answers vary from run to run.
How to improve it
- Make sure AI crawlers can reach and read your site.
- State your brand facts clearly and consistently.
- Publish pages that answer buyer questions directly.
- Earn mentions on the third-party sources the answers cite.