- Category
- Content
- Level
- Intermediate
- Also called
- Your Money or Your Life
- Examples
- Health, finance, legal, safety, major purchases
- Standard
- Higher E-E-A-T expectations
- Check it free
- AI Search Readiness Checker
What is YMYL?
Google's rater guidelines define YMYL topics as those where inaccurate information could cause real harm: medical advice, investing, taxes, legal questions, safety, and major financial decisions.
Why it matters
For YMYL searches, search engines are more cautious about which sources they show, and AI assistants tend to lean on established, authoritative sources.
How to handle YMYL content
- Have qualified experts write or review it, and say so.
- Keep information current and dated.
- Be clear about who runs the site and how to contact you.
- Avoid overstated claims and promises.