Content · Intermediate

Pillar page

A pillar page is a comprehensive page covering a broad topic, which links to detailed pages on each subtopic. It's the hub of a topic cluster.

By Thryv StudioUpdated

Category
Content
Level
Intermediate
Targets
A broad, high-level keyword
Links to
Every page in its cluster

What is a pillar page?

A pillar page answers the big question ("What is AI search optimization?") well enough to stand alone, while pointing readers to deeper pages for each part. It usually targets a broad keyword, while cluster pages target the specific ones.

Best practices

  1. Cover every major subtopic briefly, with a link to its detailed page.
  2. Keep it scannable: clear headings, a summary, and a table of contents.
  3. Update it whenever you add cluster pages.

Frequently asked questions

Is a pillar page the same as a long blog post?

Not quite. Length isn't the point. A pillar is defined by its role as the hub that links a topic together.

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