- Category
- Links and authority
- Level
- Intermediate
- Sustainable methods
- Useful content, PR, partnerships, reclaiming mentions
- Against the rules
- Buying links, link schemes, spammy directories
- Check it free
- Competitor Page Audit
What is link building?
Link building means getting other sites to link to yours. The durable version is closer to marketing and PR than to "SEO tricks": create things worth referencing, then make sure the right people know about them.
Methods that work
- Linkable assets: original research, free tools, templates, definitive guides.
- Digital PR: stories and data journalists want to cover.
- Expert commentary: answering journalists' requests with real expertise.
- Partnerships: suppliers, clients and associations that list you.
- Reclamation: turning unlinked mentions and broken links into working links.