Free tool
Competitor page audit
Put your page next to one that outranks you. We compare them side by side for your keyword, on content, headings, keyword use, structured data, links and speed basics, and show where they're ahead.
What it checks
Compare your page with a competitor's for a keyword, side by side.
- Title, description and headings, with where the keyword appears on each page
- Content depth: words, subheadings, question headings, images and alt text
- Structured data types, internal and external links, and freshness dates
- Speed basics: response time, page weight and scripts
- The sections the competitor covers that your page doesn't
Frequently asked questions
Which competitor page should I compare?
The page that ranks above you for the keyword you care about, or the one AI assistants cite. Search the keyword and pick a result that serves the same purpose as your page.
Should I copy what the competitor does?
Copy the coverage, not the words. If they answer questions you don't, add your own answers. Matching their length or structure for its own sake rarely helps.
Does it include backlinks or rankings?
No. Those come from paid link and ranking databases. This audit compares what's on the two pages, which is the part you can change today.