- Category
- Links and authority
- Level
- Intermediate
- Outputs
- Coverage, links and brand mentions
- Common angles
- Original data, expert comment, timely stories
- Check it free
- AI Visibility Check
What is digital PR?
Digital PR combines public relations with SEO goals. Instead of asking for links, you create something newsworthy, such as a survey, a data study or a sharp expert view, and pitch it to relevant media. The coverage brings links, mentions and audience.
Why it matters now
Media coverage and expert commentary are among the sources AI assistants rely on when describing and recommending brands, so digital PR helps AEO as well as SEO.