- Category
- Measurement
- Level
- Intermediate
- Formula
- (Revenue from SEO − cost) ÷ cost
- Needs
- Tracked conversions and customer value
- Check it free
- SEO ROI Calculator
What is SEO ROI?
SEO ROI answers: for every rupee spent on search, how much comes back? You need three numbers: the revenue attributed to organic (and AI referral) traffic, the value of each customer, and the total cost of the work.
How to estimate it
- Track leads and sales from organic and AI referral traffic.
- Multiply by your average customer value.
- Subtract the cost of SEO work and tools.
- Divide by the cost.
Because rankings build over time, ROI is usually low at first and grows as pages keep bringing visitors without new spend.