- Category
- Measurement
- Level
- Beginner
- Formula
- Conversions ÷ visitors × 100
- Tracked as
- Key events in GA4
- Check it free
- SEO ROI Calculator
What is conversion rate?
If 2,000 visitors reach a page and 40 send an enquiry, the conversion rate is 2%. Rates vary hugely by industry, offer and traffic source, so compare against your own history.
Why it matters for SEO
More traffic isn't the goal; more customers are. A page that ranks for the right, high-intent searches can bring fewer visits and more revenue than one that ranks for broad terms.