Industries · Fintech and financial services
SEO and AEO for fintech brands
People now ask AI assistants which app to file taxes with, which card to pick and whether a platform is safe. We get your brand ranked on Google and named in those answers, with the accuracy finance demands.
What your buyers ask AI
Questions like these get an answer that names a few brands. The work is making sure one of them is yours.
- What's the easiest app to file my income tax return?
- Which investment apps have the lowest fees?
- How do I claim my tax refund online?
- Which credit card is best for online shopping?
Why finance is different in AI search
Trust decides who gets named
Google holds pages about money to a higher standard (it calls them "Your Money or Your Life" pages), and AI assistants lean on sources they already trust. Expertise, reviews and accurate facts decide who is recommended.
Facts must match everywhere
Fees, eligibility and features change often. When your site, app store pages and review sites disagree, assistants repeat the wrong version or leave you out.
Compliance comes first
Every page has to pass legal and compliance review, so the content workflow needs that step built in, not bolted on.
What we do for fintech brands
SEO and AEO run as one program, with every change and result visible in your Glass Box workspace.
Map the money questions
The questions your users ask Google and AI assistants at each step, from "how do I" to "which app", and where you're missing from the answers.
Answer-first pages, expert-checked
Guides, calculators and comparison pages that answer clearly, cite primary sources and show who reviewed them.
Consistent brand facts
Organization and FinancialProduct schema, and the same fees and features across your site, app stores and profiles, so assistants describe you correctly.
Tracked to sign-ups
Rankings, AI mentions and the sign-ups they bring, side by side in your Glass Box workspace.
- Organic traffic in a year
- 50K → 300K
- Keywords in Google's top 10
- 11,000+
- Sign-ins
- 220K+
Thryv Studio turned our SEO game upside down. In just one year, organic traffic rocketed from 50K to nearly 300K. Keywords in top 10 jumped from 300 to 11,000+. Our GTM setup and CRO delivered 220K+ sign-ins and 15K+ calls.
Frequently asked questions
Is SEO for fintech different from other industries?
Yes. Google applies higher quality standards to pages about money, and AI assistants are careful with financial topics, so expertise, accuracy and trust signals carry more weight. The fundamentals are the same; the bar is higher.
Can you work within our compliance process?
Yes. We build your review step into the content workflow, so pages reach your compliance team before they go live.
Which AI assistants matter for fintech?
The ones your users ask. For most consumer finance brands that means ChatGPT, Google's AI Overviews and Gemini, and Perplexity. The free AI Visibility Check shows where you stand in each today.
Do you guarantee rankings or AI mentions?
No one can, because Google and each assistant decide their own results. We improve the signals they rely on and report what changes every week.
See where you stand
The free check shows whether AI assistants can read your site and whether they name you.